---
title: "BrandMentionWatch vs Sprout Social: features and price"
canonical: https://brandmentionwatch.com/vs/sprout-social
last_modified: 2026-10-25
publisher: Surge Software Solutions Private Limited
---

# BrandMentionWatch vs Sprout Social: features and price

> BrandMentionWatch compared with Sprout Social: sources, inbox, alerts, AI features and price. BrandMentionWatch is free; Sprout Social starts at $199–$399 per s

Excellent publishing + inbox; listening is an expensive add-on, priced per seat.

Sprout Social entry price

$199–$399 per seat/mo + listening add-on (~$999/mo, quote)

Standard $199/seat/mo — listening not included

BrandMentionWatch entry price

Free vs $199–$399 per seat/mo + listening add-on (~$999/mo, quote)

Up to 25 brands, 100 keywords, 250,000 mentions/month (fair use), unlimited users, inbox included. Live sources: news in 65 languages, blogs and RSS feeds, Hacker News, podcasts and App Store reviews. Coming soon: Reddit, YouTube, X (Twitter), Facebook and Instagram, Google reviews and Google Play reviews. Paid add-ons are billed at our cost, no markup.

| Feature | BrandMentionWatch | Sprout Social |

| --- | --- | --- |

| AI-search visibility (what AI assistants say) | ✅ | ❌ |

| Reviews (Google, app stores) | ⚠️ | ⚠️ |

| Unified inbox with reply | ⚠️ | ✅ |

| AI reply drafts | ✅ | ✅ |

| SLA + assignment | ✅ | ✅ |

| Review-request campaigns | ✅ | ❌ |

| Complaint clusters → product tickets | ✅ | ⚠️ |

| Weekly AI insight memo | ✅ | ❌ |

| Slack / Teams / email alerts | ✅ | ✅ |

| Multi-brand agency mode | ✅ | ✅ |

| Free plan, no seat minimum | ✅ | ❌ |

| Podcasts (transcript search with timestamps) | ✅ | ❌ |

| Ask-your-data AI assistant with citations | ✅ | ⚠️ |

## What Sprout Social users complain about

- Per-seat pricing is the most-cited con
- Billed for dormant seats
- Listening costs extra

Based on Sprout Social's public pricing page and public reviews (G2, Capterra, Trustpilot) as of October 2026. Tell us if anything changed: corp@surgesoftware.co.in. Last updated 2026-10-25 · by Surge Software.

[Try BrandMentionWatch free](https://brandmentionwatch.com/signup)[See pricing](https://brandmentionwatch.com/pricing)